The Golden Compass web site has an ingenious, little marketing ploy that I couldn’t help but participate in, since it’s so closely tied to one of the best ideas in the story.

In the world of The Golden Compass every human has a daemon, an animal familiar that represents their personality and serves as an extension of their soul. Here’s my daemon:

If you know me well, you can visit the site and give feedback about me to help determine my daemon’s final form or, better yet, find your own.